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These dауѕ, аn online presence iѕ vitаl fоr any small business marketing effort, еvеn for briсk-аnd-mоrtаr ѕtоrеѕ thаt dоn’t соnduсt e-commerce. Studies hаvе shown thаt 97 реrсеnt оf соnѕumеrѕ search fоr local buѕinеѕѕеѕ оnlinе, whilе 94 percent of B2B buуеrѕ research companies оnlinе firѕt.
Even though effective websites are a common small business challenge for entrepreneurs, crеаting a wеbѕitе isn’t еѕресiаllу diffiсult with thе many wеbѕitе creation tооlѕ available. Whatever ѕоftwаrе уоu choose, kеер these dеѕign рrinсiрlеѕ in mind: (more…)
Small business marketing is evolving quickly for small business owners, which implies that advertisers must be nimble in how they connect with potential buyers and communities.
As buyers navigate from Facebook to Twitter to Pinterest and Instagram, offers and deals are processed in an unexpected way. Eventually, the system that will be best for your versatile marketing endeavors depends to a great extent on your gathering of people, their interests and the kind of offers available to you. (more…)
Most startups and small businesses begin with a grand vision or idea capable of propelling it to prosperity. As such, most entrepreneurs and small business owners are focused on the vision and strategy of the company rather than more mundane things such as small business software.
However, small business software can help your flourishing enterprise reach the level more effectively and more efficiently than if you were to gloss over this important aspect of small business ownership. Below are three areas in particular where small business software can help your business growth more quickly and profitably: (more…)
There’s a lot of buzz around social media, search engine optimization (SEO) marketing, and other technology-based marketing service providers. While technology has certainly expanded both the ability to reach more customers and target more specific groups, many marketing consultants get too myopic in their view of how marketing should work.
When I founded one of my startups in 2005, we were one of the few companies doing SEO small business marketing for the professional services industry. Fast forward nine years later, and most companies have an idea of how SEO works. If they don’t, there are literally thousands of one-man SEO consulting companies out there that can help make at least a minor improvement in your results for relatively cheap. In addition, there is a much broader understanding of how SEO works, even though it is constantly changing. All of this means that more people are good at SEO than they were even just yesterday – and that includes your competitors. (more…)
Running a small business has its share of challenges. Developing a marketable product or service, finding a marketing niche, and creating demand are just a few of the challenges that small business owners face. However, a good small business marketing plan is a good first step in overcoming these small business challenges.
But what exactly does it mean to “create a good marketing plan”? Obviously, it needs to be effective and fit within the constraints of your budget. But beyond that, creating a marketing plan can be like navigating a no man’s land.
Here are just a few tips to help create tactics that can make for an effective marketing plan for your small business: (more…)
With all of the options in the market, finding the right small business marketing company can be quite the challenge for a small business owner. Most options tend to focus on one specific service, such as web-site design, search engine optimization (SEO), graphic design, or telemarketing. However, in today’s fragmented market, it is more important than ever that small business owners and marketing managers create and execute an effective integrated marketing strategy that leverages the right tool for the right job. (more…)